Lever Digital
Job Description
Senior Paid Search Strategist (Partial Hours)
Lever Digital is a data-centric, expanding boutique agency focused on driving performance for B2B, SaaS, and Fintech enterprises. We operate as a high-autonomy, “hands-on” team where every member takes full ownership of their results.
The Opportunity:
This is a high-level, autonomous role for a veteran PPC expert. You will manage high-value accounts independently and work directly with the Founder. This position is designed with a clear trajectory toward becoming Head of PPC as the agency scales.
Key Responsibilities:
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Omnichannel Strategy: Design and execute strategies across Google Ads (PMax/YouTube), Meta, LinkedIn, and Microsoft Ads.
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Technical Architecture: Full ownership of GTM, GA4, Meta Pixels, and Offline Conversion tracking.
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E-commerce Logistics: Manage Feed Optimization via Google Merchant Center.
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Data Storytelling: Lead client calls and translate complex data into actionable insights using Looker Studio.
Job Data Table
| Category | Details |
| Company | Lever Digital |
| Location | Edinburgh EH2 (Hybrid Remote) |
| Job Type | Part-time (16–24 hours / 2–3 days per week) |
| Salary | £30,000–£40,000 (Pro-rata) |
| Experience | 5+ years hands-on PPC management |
| Specialization | B2B, SaaS, Fintech, and eCommerce |
| Tech Stack | GTM, GA4, Google Merchant Center, Looker Studio |
Skills & Competency Table
| Skill | Competency Level |
| Google Ads / Microsoft Ads | Mastery (Search, Shopping, YT) |
| Paid Social (LinkedIn/Meta) | Expert (Lead Gen focus) |
| Technical Tracking (GTM/GA4) | Advanced / Non-negotiable |
| Client Management | High Authority / Strategic |
| Feed Management | Proficient |
| CRM Integration | Desirable (HubSpot/Salesforce) |
Salaries Pay Calculator Table
| Full-Time Equivalent (FTE) | Actual Pay (2 Days/wk) | Actual Pay (3 Days/wk) | Notes |
| £30,000 | £12,000 | £18,000 | Entry point for 4-5 yrs exp |
| £40,000 | £16,000 | £24,000 | Reserved for SaaS/Fintech experts |
Expert Analysis
This is a “Heavyweight” part-time role. Most part-time PPC jobs are exec-level (task-based), but Lever Digital is hiring for a strategic lead. The requirement for technical mastery in GA4 and Offline Conversions suggests they are dealing with complex B2B sales cycles where lead attribution is difficult. If you have experience proving the ROI of a £50k LinkedIn spend to a skeptical CFO, you are the ideal candidate.
Location & Logistics Guide
The agency is based in the EH2 area of Edinburgh (City Centre/New Town). While the work is hybrid, being “Edinburgh-based preferred” suggests a desire for regular face-to-face strategic sessions with the Founder. EH2 is the financial heart of the city, perfectly situated for an agency targeting Fintech clients.
City Wikipedia URL: https://en.wikipedia.org/wiki/Edinburgh
Career Path
This role is a direct springboard. In a small, high-growth agency, the move from Senior Manager to Head of PPC can happen within 12–18 months depending on portfolio growth. It is an excellent move for an agency “refugee” who wants more autonomy or a freelancer looking to anchor themselves to a rising brand.
To apply for this job please visit www.glassdoor.co.uk.