Job Description

Barnett Waddingham is seeking a strategically minded Senior Content Writer for a 12-month fixed-term contract based in our Birmingham (Longbridge) office. Reporting to the Head of Marketing Campaigns, you will be the creative engine behind our brand voice, responsible for crafting high-impact content that drives our ambitious growth objectives.

This is a “hybrid” role that sits at the intersection of creative storytelling and technical marketing. You will work across a broad spectrum of media—from high-level thought leadership and research reports to digital advertising and video storyboarding—ensuring every piece of communication is persona-led, SEO-optimized, and strictly aligned with our professional services brand.

Key Responsibilities

1. Strategic Marketing Communications

Multi-Channel Creation: Produce engaging website copy, social media content, and tailored HTML emails that resonate with specific client personas.
Multimedia Development: Scripting and storyboarding for corporate videos and animations, translating complex financial concepts into accessible narratives.
Conversion Optimization: Reviewing the content-led User Experience (UX) to drive goal completions and implementing SEO best practices to boost search visibility.
Paid Media & Events: Creating copy for retargeting campaigns and print advertising, alongside full editorial support for a busy portfolio of exhibitions and live events.

2. Operational Messaging & Brand Governance

Message Articulation: Developing firmwide key messaging to ensure a “single voice” across all business areas.
Style Ownership: Maintaining and executing communication house styles and editorial guidelines.
Corporate Promotion: Promoting high-level firmwide activities, including award wins, policy documents, and corporate reports.

3. Growth & Collaboration

Database Expansion: Maximizing opt-in opportunities through creative data capture methods.
PR Liaison: Working with the PR team to identify content-driven stories suitable for media release.

Your Toolkit for Success

Experience: Proven track record in a marketing communications role, ideally within professional services (Pensions, Insurance, or Investment experience is a significant advantage).
Communication Skills: Exceptional writing ability with a keen eye for tone of voice, editorial consistency, and technical accuracy.
Technical Proficiency: Comfortable with Website CMS, social media management tools, and Microsoft Office. Knowledge of HTML for email content is essential.
Education: A degree in Marketing, Communications, or English is preferred; CIM (Chartered Institute of Marketing) qualifications are highly valued.
Organization: The ability to manage multiple deadlines in a fast-paced campaign environment with impeccable attention to detail.

Why Barnett Waddingham?

Competitive Rewards: Discretionary annual bonus and a generous 8% employer pension contribution.
Health & Security: Private medical cover, group income protection (65%), and life assurance (up to 10x salary).
Work-Life Balance: Up to 30 days holiday with trading options, plus a commitment to flexible and hybrid working.
Modern Benefits: Electric car leasing, tech schemes, and a 50% Sports Allowance (up to £50/month) for gym memberships.
Inclusive Culture: As a Disability Confident Employer, we are committed to accessibility and reasonable adjustments for all candidates.

The Professional Services Content Landscape

In this role, your writing will help demystify complex financial sectors for our clients:

Sector	Core Content Goals	Key Audience
Pensions	Explaining regulatory changes and scheme management.	Trustees and HR Directors.
Investment	Distilling market insights and risk strategies.	Institutional Investors.
Insurance	Highlighting risk transfer solutions and compliance.	Risk Managers.
Corporate	Showcasing firmwide expertise and policy leadership.	Market Influencers.

To apply for this job please visit uk.linkedin.com.