Senior Commercial Analyst

job description

At tombola, we place the player at the heart of everything we do. We take pride in an inclusive culture that champions responsible gaming and collaborative decision-making. By joining our team, you enter an environment that prioritizes curiosity and clear thinking, where your analytical work directly shapes the commercial future of our community.

About the Role

As a Senior Commercial Analyst, you will be the analytical engine of the Commercial Performance team, bridging the gap between raw data and strategic action. Your mission is to decode the “why” behind business trends, transforming complex performance metrics into clear narratives for senior stakeholders. You will immerse yourself in our product ecosystem and customer journey, acting as a key consultant for the Commercial, BI, and Finance teams. This role is designed for a proactive problem-solver who enjoys uncovering efficiencies and identifying new opportunities to optimize our core propositions and marketing reach.

What You’ll Be Doing

• Track and interpret commercial performance, identifying trends, drivers and opportunities.

• Analyse customer behaviour to understand impacts on revenue, retention and engagement.

• Improve stakeholder understanding of campaign effectiveness (e.g. Acquisition and Reactivation) and promotional impact.

• Support core business rhythms including weekly trading/performance updates and monthly reporting, ensuring outputs are accurate, clear and consistent.

• Work with stakeholders to shape analysis requests — clarifying requirements, prioritising work and managing expectations.

• Build and iterate SQL queries (with support where needed) to extract, validate and troubleshoot data.

• Contribute to process improvement, including better templates, increased automation with BI, and improved self-serve reporting where possible.

What We’re Looking For

• Degree (or equivalent experience) in a business, analytics or numerical discipline, with a curious, commercial mindset.

• Strong Excel skills (pivot tables, charts, basic modelling and analysis).

• Ability to communicate insights clearly and explain the “so what” to both technical and non-technical audiences.

• SQL proficiency is an advantage (or strong willingness to learn quickly).

• High attention to detail, strong organisation and the ability to manage multiple priorities in a fast-paced environment.

Role Snapshot

By stepping into this role, you become a vital contributor to a team that values impact and accuracy. You will help ensure our performance reporting isn’t just a set of numbers, but a genuinely useful tool for steering the business toward success.