Product Marketing Manager (B2C SaaS / Marketplace Experience)

Product Marketing Manager (B2C SaaS / Marketplace Experience)
Location: Remote
Start Date: Immediate
Contract: Freelance via Deel

Jobgether is reinventing job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through smarter job matching and career coaching.
The Role

We’re looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium >< Premium model.

This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.

You’ll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.
Your Mission
• Own and execute the go-to-market strategy for our B2C product.
• Increase Premium conversion by improving messaging, in-product positioning, and user flow.
• Analyze and optimize the full user funnel → from landing to activation to conversion.
• Identify friction points in the UX and work with the team to resolve them.
• Design and run A/B tests to validate messaging, onboarding, and feature adoption.
• Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics).
• Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums.
• Write compelling content: newsletters, posts, replies, and AI prompt-based messages.
• Run messaging experiments and iterate continuously based on user feedback.
• Identify visibility opportunities and relevant partnerships.
• Move fast, test, learn, and double down on what works.
Requirements
• Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must).
• Strong understanding of conversion funnels, UX principles, and data-informed iteration.
• Proficiency with analytics tools like Mixpanel is required.
• Ability to simplify complex product flows and propose impactful improvements.
• Experience driving community engagement and grassroots awareness campaigns.
• Technical fluency: comfortable collaborating with product and development teams.
• Lean, startup mindset: autonomous, creative, and action-oriented.
• You speak English and Spanish.
• Bonus: interest in career development, job search tools, or the remote work ecosystem.
Benefits
• Work directly with the founders on a product with real social impact.
• Fully remote, async, and flexible work environment.
• Flat hierarchy, fast decision-making, and freedom to take initiative.