beBeeMarketing
Job Title: Marketing and Events Manager
About the Role:
We are seeking a dynamic and innovative Marketing and Events Manager to join our team. The successful candidate will be responsible for developing and implementing effective marketing strategies that amplify our mission, strengthen brand awareness, and engage diverse audiences.
In this role, you will lead on developing and executing compre
hensive marketing plans aligned with our vision and growth objectives. You will conduct market research to identify trends, audience insights, and opportunities to position us as a thought leader. Your expertise in digital marketing tools and analytics will be invaluable in driving participation and visibility for all initiatives.Key Responsibilities:
• Develop and execute a comprehensive marketing strategy aligned with our vision and growth objectives
• Conduct market research to identify trends, audience insights, and opportunities to position us as a thought leader
• Oversee the marketing budget, ensuring effective allocation across all programmes and channels
• Collaborate with the sales team to support lead generation and conversion for all advertising and outreach activities
• Drive participation and visibility for all initiatives
Marketing & Content Management:
• Maintain brand consistency across all channels and materials to effectively communicate our mission and vision
• Manage and optimise digital presence, including website, external communications, and social media platforms
• Lead the production of marketing collateral, including blogs, social media, digital assets
• Run and manage campaign materials, including paid social media and advertising for key programmes, research launches, and flagship events
Event Management:
• End-to-end management of virtual and in-person events, including development of event concepts and themes
• Creation of event microsite and registration setup
• Management of event timelines, logistics, attendee management
• Post-event feedback, follow-up, and communications
Measurement & Reporting:
• Analyse digital performance and audience engagement, reporting on key metrics and return on investment
• Track, analyse, and report on marketing effectiveness, using data to recommend improvements
• Set and monitor KPIs and return on investment for all marketing activities
Experience and Skills:
• Proven experience in marketing, communications, or a related field
• Excellent written and verbal communication skills
• Creative thinker with strong project management and organisational skills
• Ability to distil complex subject matter into accessible content for our audience
• Positive, persuasive communicator
• Understanding of inclusion and people issues within a business environment
• Proficiency in digital marketing tools and analytics
Benefits:
Remuneration: £50,000 per annum
Working Practices: Hybrid
To apply for this job please visit gb.bebee.com.