Department Manager

Department Manager

• Company website link: https://www.gooutdoors.co.uk

• Company name: GO Outdoors LTD

• Industry: Retail / Outdoor Equipment & Apparel

• Location: Swindon, United Kingdom

• City: Swindon

• Postal Code: SN3 3SG

• Region: South West England

• Gender: Any

• Company Office local Address: Greenbridge Retail Park, Stratton St Margaret, Swindon, SN3 3SG, United Kingdom

• Contact info: +44 1793 615000

• Email address: careers@gooutdoors.co.uk

• Country: United Kingdom

• Job Type: Full-time

• Currency: GBP (£)

• Job Average Salary rate: £28,800 – £43,200 per year
  Estimated range based on market data. Actual salary may vary. This salary range is an estimation made by We Are Hired UK.

About GO Outdoors LTD

GO Outdoors is a UK-based outdoor retail company offering top-quality equipment, apparel, and gear to inspire people to enjoy life outdoors safely and affordably.

Job Summary

The Department Manager leads a department team, motivates staff, drives sales, ensures high customer satisfaction, maintains operational excellence, and supports store growth and engagement.

Job Description

At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team – we are stronger together’, ‘Responsibility – we take ownership’, ‘Passion – we believe in what we do’ and ‘Integrity – we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nation’s favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

Role Overview
Make your part of GO a great place to shop and work through the effective leadership and management of your store or defined business area. Motivate and coach store teams to deliver service which has customers at the heart, through exceptional store standards and highly engaged colleagues.

Responsibilities

• Support the Store Manager to lead and motivate a high performing, highly engaged team.

• Create a culture of exceptional customer service ensuring store teams win customers for life by exceeding expectations.

• Develop store teams through internal development programs to support future talent and career pathways.

• Uphold a safe and compliant store environment for all colleagues and customers.

• Deliver financial results in line with or exceeding company targets.

• Support other retail management duties as required.

• Act as the point of contact for colleagues in the manager’s absence.

• Provide excellent customer service, addressing inquiries and resolving complaints professionally.

• Manage day-to-day operations, including opening and closing procedures.

• Support cash management tasks such as processing transactions and reconciling tills.

• Participate in hiring, onboarding, and training new employees.

• Provide feedback and coaching to colleagues to improve performance.

• Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.

Role Objectives and KPIs

• Achieve or exceed monthly sales targets.

• Drive KPIs including Units, Conversion, ATV, UPT.

• Achieve upselling or cross-selling targets.

• Maintain high Net Promoter Score.

• Ensure stock accuracy during audits.

• Ensure new colleagues complete mandatory training.

• Maintain high employee satisfaction and engagement survey results.

• Keep operational costs within allocated budget.

Skills and Experience

• Strong coaching, mentoring, and team-building skills.

• Confident, motivational communicator with excellent verbal and written skills.

• At least 2 years management experience, preferably in retail.

• Ability to prioritise and delegate workloads effectively.

• Proven record of promoting and growing a brand locally.

• Passion for customer service and delivering excellence.

• Ability to improve store performance through effective planning.

• Strong knowledge of retail KPIs, cost control, and sales growth.

• Awareness of local market trends and community growth opportunities.

• Clear, confident decision-making skills and ability to inspire.

• Resilient, responsible, and values-driven leader.

Benefits

• Discretionary bonus schemes.

• Company discounts across multiple brands.

• Access to exclusive deals and offers via online benefits platform.

• Digital health and wellbeing services.

• Health cash plans.

• Internal development courses and apprenticeship opportunities.

• Discounted gym memberships at JD Gyms.

• Access to colleague networks and volunteer opportunities.

• Incremental holiday allowance.

Disclaimer

This job listing is aggregated from publicly available sources. We are not the employer. Please apply only via the official careers page. Please apply to Department Manager – Swindon, United Kingdom only through the official careers website given apply link.

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Join GO Outdoors in Swindon as Department Manager to lead a team, drive sales, improve store performance, and create an exceptional outdoor retail customer experience.