Customer Retention Strategist

Common Thread Collective (CTC) is on a mission to redefine the value of the agency model. As a Customer Retention Strategist, you won’t just be “running emails”; you will be a high-leverage business consultant responsible for driving durable, scalable growth through the Prophit System—CTC’s proprietary strategic forecasting methodology.

This role is for an autodidact with unimpeachable character and a drive for competitive greatness. You will be expected to operate as a trusted advisor, connecting complex data analysis to every customer touchpoint, from SMS and email to direct mail and loyalty programs.

Key Responsibilities

• Strategic Forecasting: Utilize the “Prophit System” and “Statlas” to build accurate email/SMS revenue forecasts and growth maps.

• Full-Lifecycle Execution: Manage the marketing calendar, audience segmentation, automations (flows), and manual campaigns across email, SMS, and direct mail.

• Pod Collaboration: Lead a “pod” consisting of Growth Strategists, Media Buyers, and Creative Strategists to ensure a holistic brand experience.

• Data Integrity: Maintain 100% accuracy in data tracking and provide daily/weekly performance updates to clients.

• Client Advisory: Act as a consultant to solve business problems beyond the platform, utilizing tools like subscriptions, quizzes, and post-purchase upsells.

What We Look For

• Experience: Minimum of 2 years hands-on experience in email/SMS marketing and retention strategy.

• Technical Proficiency: Mastery of segmentation, flow optimization, and A/B testing.

• Analytical Prowess: Ability to deconstruct data in Google Sheets and translate it into strategic pivots.

• Communication: Persuasive, empathetic communication skills with high emotional intelligence (EQ).

• Character: A “no-victim” mindset with the courage to communicate hard truths.

The Prophit System & Strategy

Success at CTC is measured by your ability to bridge the gap between finance and marketing. You will utilize a structured framework to ensure predictability in e-commerce revenue:

• Growth Mapping: Aligning retention efforts with total business revenue goals.

• Tactical Deconstruction: Breaking down past performance to identify where specific “plays” (e.g., a cart recovery flow update) will have the highest impact.

• Iterative Testing: A relentless “beat your best” mentality for every campaign and automation.

Benefits & Career Development

• Remote & Autonomous: Fully remote environment where you pick your schedule, focused on outcomes rather than hours clocked.

• Salary Structure: * Days 1–30: $1,500 (Part-time transition/training).

  • Days 31–60: $3,000 (Full-time start with 3 accounts).

  • Days 61–90+: $4,000–$5,000+ plus performance bonuses based on revenue targets.

• Radical Transparency: Access to a weekly performance dashboard and clear pay transparency.

• World-Class Mentorship: Direct reporting to Josh Tay (Director of Retention), designed to push your technical and strategic limits.

Customer Retention Benchmarks (E-commerce)

In this role, you will be expected to push client accounts toward and beyond industry standard benchmarks to ensure the “Value & Service” CTC promises: