Content Designer

Details

Reference number

436010

Salary

£44,720

New entrants to the Civil Service will start their role on the salary band minimum: £44,720 Min Salary for National Roles and £48,720 Min Salary for London (Croydon) Roles.

Recruitment Retention Allowance (RRA): Up to £5,000 is available for candidates who demonstrate exceptional skills and experience evidenced at interview stage.

A Civil Service Pension with an employer contribution of 28.97%

GBP

Job grade

Senior Executive Officer

Contract type

Permanent

Business area

HO – Digital Data and Technology – User-Centred Design

Type of role

Digital

Information Technology

Working pattern

Flexible working, Full-time, Part-time, Compressed hours

Number of jobs available

1

Contents
• Location
• About the job
• Benefits
• Things you need to know
• Apply and further information

Location

Croydon CR0 2WF, Manchester M5 3LZ, Sheffield S3 8NU

About the job

Job summary

We’re looking for a Content Designer who wants to make a lasting impact on how the Home Office delivers user-centred products and services. The Enablers Portfolio supports essential areas of the Home Office by creating, maintaining, and managing key technology solutions. We work closely with colleagues within and outside of Home Office Digital including Human Resources, Finance, Estates, Commercial, Security, Communications, and Science, Technology, Analysis and Research teams. Together, we enable smarter, more connected digital experiences across the Home Office.

You could be part of a team shaping the Home Office intranet, enhancing our HR systems, or supporting the delivery in the Animals in Science e-licensing platform.

We champion user-centred design and are committed to delivering accessible, inclusive services that meet the needs of everyone who uses them.

You can learn more about design and research in the Home Office on our Digital and Data blog:
• Making ethics part of the way we design products and services
• Using ‘cooperative usability testing’ with our expert users
• Establishing the Home Office User Research Ethics Board

We have a thriving user-centred design (UCD) community. If you want to work with us to ensure that our services are easier and simpler to use, apply now.

Home Office keeps our citizens safe and our country secure. We play a fundamental role in the security and economic prosperity of the UK.At the heart of this work is Home Office Digital, which designs, builds, and develops innovative services that are the backbone of critical operations, supporting millions of visa applications, border crossings, and police checks every year.

Watch this video to hear from members of the team talking about the projects they work on and their experience of working here.

Job description

Your main day to day responsibilities will be:
• Scoping, writing and editing content for internal and public-facing digital services
• Working as part of a multidisciplinary team to identify user needs and agree the right design approach
• Choosing the best format for delivering content to users
• Monitoring the performance of content and tools, identifying ways to improve the service
• Working with relevant stakeholders and subject matter experts to make sure content is relevant and accurate
• Helping other team members understand what content design is, why it’s important and how to work with content designers
• Contributing to the UCD community by attending and organising events, leading discussions and workshops, and sharing ideas and best practice
• Encouraging constructive criticism of your work and constructively reviewing the work of others, for example during peer reviews

Person specification

UK residency and security requirements – You need to have lived in the UK for the past 5 years.

Essential Criteria

You will be assessed against the following skills and experience during the selection process:
• Prototyping and concept creation: advising on or creating product, service or policy concepts and prototypes using sketching, design software, physical mock-ups or code
• Content design: writing and editing content in line with defined processes and standards, and making complex language simple to understand for a non-specialist audience
• Evidence-based design: using analytics, feedback and research to understand user needs and to inform content decisions
• Accessibility and inclusion: assessing the accessibility of online content and advising teams how to fix issues so it is inclusive and accessible to all
• Collaboration: participating and facilitating group work, seeking feedback on your work and giving others constructive feedback
• Communicate, persuade and advocate: clearly articulating to stakeholders the benefits of taking a user-centred approach, based on evidence

The essential skills listed above are reflective of the Home Office Government Digital and Data Profession Career Framework.

Technical skills

We’ll assess you against these technical skills during the selection process:
• Prototyping and concept creation
• Content design
• Evidence-based design
• Accessibility and inclusion
• Collaboration
• Communicate, persuade and advocate

Benefits

Alongside your salary of £44,720, Home Office contributes £12,955 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Why work for us…
• A highly competitive pension with an employer contribution of 28.97%
• 25 days annual leave on appointment rising 1 day per year up to 30 days, plus 8 days public holidays and 1 day for the King’s Birthday.
• Flexible working options to enable you to achieve the work life balance that is right for you including; Full time, part-time, flexi time, compressed hours and job sharing.
• A hybrid working model of a minimum 60% of your contracted hours in the workplace and 40% remote.
• Training and development opportunities tailored to your role, including access to technical and professional accreditations.
• Access to funded qualifications (subject to approval)
• A capability allowance reviewed annually.
• A culture encouraging inclusion and diversity.
• Enhanced parental leave schemes.
• Annual performance-based bonus and recognition awards.

This link is to a short guide to employee benefits: Benefits – Home Office Careers

Things you need to know

Selection process details

This vacancy is using Success Profiles , and will assess your Experience and Technical skills.

As part of the application process, you will be asked to complete a CV, 1000-word Personal Statement.

Both the CV and personal statement will be marked and should include all relevant experience that relates to the essential criteria listed in the advert and role description. Use STAR format in your examples and consider tips on how to write your personal statement.

Remove information that identifies you (for example your name, age or place of education) so that you will be judged on merit alone and not your personal background, circumstances, race or gender.

(Do NOT include e-mail addresses or links to online profiles, resumés, or prior work, either personal or business. Active links or e-mail addresses will result in your application being rejected)

Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. All applications are screened for plagiarism, copying, and generating of examples/ answers from internet sources including Artificial Intelligence. If detected, the application may be withdrawn from the process.

Further action, including disciplinary action, may be considered in such cases involving civil servants. Providing false or misleading information would be contrary to the core values of honesty and integrity expected of all civil servants.

Sift Stage

The sift will be held on the CV and Personal Statement. Please read the Essential skills for this position carefully. We will only consider those who meet the listed requirements.

Interview Stage

Candidates shortlisted will be invited to an interview which will explore your technical skills and experience.

Presentation

You will be sent the interview task before your interview. At the beginning of the interview, you will be asked to conduct a [10] minute presentation based on your task and then asked questions that explore your technical skills and experience.

Sift and interview dates

Sift will be conducted week commencing 24th November 2025.

Interviews will be held week commencing 15th December 2025.

Interviews will be conducted remotely via MS Teams.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

Further Information

We value diversity and inclusion and welcome applications from the widest diversity of backgrounds, cultures, and experiences. We particularly encourage applications from women, people with disabilities and LGBT+ as they are currently under-represented in the Home Office at this grade level. Appointments will be made on merit on the basis of fair and open competition.

Where business needs allow, some roles may be suitable for a combination of office and home-based working. Where this is the case, employees will be expected to spend a minimum of 60% of their working time in the office. Applicants can raise any queries to the email address at the bottom of the advert.

Please read the Essential skills for this position carefully. We will only consider those who meet the listed requirement.

If you have previously made an unsuccessful application for a role with the same essential skills and are not able to demonstrate how you have developed these skills since your last application please reconsider applying as your application is unlikely to be successful.

Reserve list

A reserve list of successful candidates will be kept for 12 months. Should another role become available within that period you may be offered this position.

UK residency and security requirements

Please note that this role requires Security Check (SC) clearance, which would normally need 5 years’ UK residency in the past 5 years.

However, in exceptional circumstances security clearance applications for candidates who have been present in the UK for at least 3 of last 5 years may be considered. Failure to meet this residency requirement will result in your security clearance application being rejected.

Visa Sponsorship

We are unable to sponsor any individuals via Skilled Worker Sponsorship / Tier 2 (General) work visas as we do not hold a UK Visa & Immigration (UKVI) Skilled Worker License.

Capability Allowance

This post is eligible for a DDaT Recruitment Retention Allowance. Successful candidate with exceptional skills and experience may apply for a Recruitment and Retention Allowance. This allowance is subject to an initial review within six months of taking up the post and thereafter an annual review in line with the departmental priorities and could be reduced or withdrawn at any time.

Job offers to this post are made on the basis of merit. We often have similar roles available at different grades. If a candidate is suitable for a similar role or a lower grade than they have applied for, we may offer the candidate that role without the need to go through a further selection process providing the role has the same competencies and essential skills.

Working at the Home Office

Every day, Home Office civil servants do brilliant work to develop and deliver policies and services that affect the lives of people across the country and beyond. To do this effectively and fairly, the Home Office is committed to representing modern Britain in all its diversity, and creating a welcoming, inclusive workplace where all our people are able to bring their whole selves to work and perform at their best.

We are flexible, skilled, professional and diverse. We work to recruit and retain disabled staff and area Disability Confident Leader. We are proud to be one of the most ethnically diverse departments in the civil service. We are a Social Mobility Foundation top 75 employer.

New entrants are expected to join on the minimum of the pay band.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

For further information please see the attached notes for candidates which must be read before making an application

Existing Civil Servants should note that some of the Home Office terms and conditions of employment have changed. It is the candidate’s responsibility to ensure they are aware of the Terms and Conditions they will adopt should they be successful in application and should refer to the notes for candidates for further details.

Transfer Terms: Voluntary.

If you are invited to an interview you will be required to bring a range of documentation for the purposes of establishing identity and to aid any pre-employment checks.

Please see the attached list of Home Office acceptable ID documents.

Any move to the Home Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct.

If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

Reasonable Adjustments

If a person with disabilities is at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:
• Contact Government Recruitment Service via grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs
• Complete the “Assistance Required” section in the “Additional Requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you are deaf, a language service professional

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter .

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:
• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

This vacancy is part of the Great Place to Work for Veterans initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
• Name : AC Recruitment
• Email : ACRecruitment@homeoffice.gov.uk

Recruitment team
• Email : HOrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel that your application has not been treated in accordance with the Civil Service recruitment principles and you wish to make a complaint, then contact the Government Recruitment Service via HOrecruitment.grs@cabinetoffice.gov.uk. If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission.