Brand Liaison / Brand Partnership Executive

Job Description

We are looking for a confident and commercially minded Brand Liaison / Brand Partnership Executive to join our team in Birmingham. This role is the bridge between our business and the FMCG (Fast-Moving Consumer Goods) brands we represent. You will be the face of the company to our partners, responsible for owning the lifecycle of brand relationships—from the initial onboarding process to long-term commercial growth and campaign execution.

What You’ll Be Doing

• Strategic Relationship Management: Act as the primary point of contact for FMCG brands, managing onboarding, ongoing communication, and partnership renewals.

• Operational Execution: Oversee brand listings, manage pricing updates, coordinate product launches, and ensure promotions are executed on schedule.

• Cross-Functional Coordination: Collaborate with sales, marketing, and operations teams to ensure that brand strategies are translated into effective market activity.

• Performance Analysis: Monitor brand KPIs and sales data to identify opportunities for growth, range expansion, or improved positioning.

• Brand Integrity: Ensure that brand messaging and compliance standards are maintained consistently across all sales channels.

• Commercial Support: Assist in commercial negotiations and contribute to the development of joint business plans (JBPs).

Who This Role Suits

• Experienced Professionals: You likely have a background in brand management, wholesale, FMCG, or account management.

• Stakeholder Specialists: You are a strong communicator who can navigate the needs of multiple external brand owners and internal teams simultaneously.

• Organized Multitaskers: You thrive in fast-paced environments where you need to manage product launches while simultaneously handling pricing updates and compliance checks.

• Commercially Driven: You have a genuine interest in consumer trends and understand the levers that drive brand growth in a competitive market.

Why Join Us?

• High Visibility: This is a hands-on role where you will have real influence over how brands are perceived and delivered to market.

• Portfolio Variety: Gain exposure to a diverse range of FMCG categories, providing a broad understanding of the consumer goods landscape.

• Career Progression: We offer a clear pathway into Senior Partnerships, Category Management, or wider Commercial leadership roles.

• Entrepreneurial Spirit: Work in a fast-moving environment that values independent ownership and creative problem-solving.

The FMCG Brand Lifecycle

In this role, you will manage brands through the various stages of the retail cycle to ensure maximum market impact: