Dr. Martens
Job Description
Dr. Martens stands as a world-renowned and culturally significant British hallmark with a legacy spanning six decades. As protectors of this brand, we are privileged to operate within a vibrant, successful, and principled organization alongside a multifaceted workforce that encourages authenticity and professional advancement.
Our operations are steered by three fundamental principles: Be Yourself, Act Courageously, and Show You Care. These values define our identity and motivate us to challenge limits, celebrate unique identities, and advocate for integrity.
SO WHATS THE STORY – Assistant Store Manager – Belfast
We are seeking a charismatic and motivating Assistant Store Manager to support the leadership of our eclectic Belfast team.
Our Assistant Store Manager will collaborate closely with the Store Manager, forming a robust partnership to offer guidance and strategy. You will lead your staff in delivering a superior service model that bolsters the expansion of Dr. Martens. While prioritizing your personal growth, you will be a central figure in fostering a positive store atmosphere, ensuring the health and happiness of your employees remains a primary consideration in your leadership.
THE GIG – Assistant Store Manager – Belfast
• Manage daily retail activities according to corporate standards (including staff mentoring, sales metrics, aesthetic presentation, and clerical tasks).
• Take full charge of the premises and personnel when the Store Manager is unavailable.
• Oversee all security protocols and occupational health and safety matters on-site.
• Reach established performance targets (such as Sales, Conversion, and Units Per Transaction) relative to the store’s financial plan.
• Spearhead and maintain premium service levels and product expertise through a mentorship-led strategy to provide a fluid customer journey.
• Guarantee that all inventory control methods are executed, covering audits, shipment processing, and theft prevention measures.
• Partner with the Store Manager, Regional leadership, and Corporate teams to make strategic business choices that align with company goals.
At Dr. Martens, your responsibilities are linked with the following attributes:
• You will serve as a dedicated ambassador for our heritage, representing our values and inspiring peers to follow suit.
• You will assist in cultivating a motivated workforce—fostering a cooperative environment and offering mentorship to coworkers.
• Skilled management of professional connections to drive success through collective effort.
• You will oversee your professional journey, actively looking for critiques to increase self-understanding.
• You will provide external perspectives; distributing successful strategies across the company and promoting group brainstorming and problem-solving.
• You will set the standard for all matters concerning Diversity, Equity, and Inclusion (DE&I) and mental health.
To qualify as our Assistant Store Manager, you should possess:
• A genuine interest in our footwear and accessories.
• Previous background in a Supervisory or Assistant Management capacity, preferably within the lifestyle or fashion sector, for several years.
• Poise in mentoring, advancing, and teaching staff members.
• A focus on revenue with the ability to motivate others toward hitting store targets.
• Stability and a mindset focused on finding answers to challenges.
• Professional-level command of English. Proficiency in more languages is a plus.
• Competent technical skills—familiarity with POS software and Microsoft Office applications.
WHAT’S IN IT FOR YOU?
• Performance-based bonuses
• An initial pair of Dr. Martens boots
• 65% markdown on all shoes
• 50% markdown on all add-ons and accessories
• 2 annual days for community volunteering
• Ample vacation time
• Pension matching scheme
• Pathways for professional advancement
• Free digital doctor visits via RetailTrust
• Entry to our Employee Support Program and certified Mental Health First Aiders
Job Data Table
| Category | Details |
| Company Name | Dr. Martens |
| Location | Belfast, United Kingdom |
| Locality | Northern Ireland |
| Country | United Kingdom |
| City | Belfast |
| Region | Belfast |
| Job Type | Full-time |
| Salaries | Not Specified |
| Experience Level | Assistant Manager / Supervisor (2+ Years) |
| Travel | Not Specified |
| Language | English (Fluent); Others (Benefit) |
| Benefits | 65% Footwear Discount, Bonus, Welcome Boots, Pension Match |
Skills & Competency Table
| Skill | Competency Level |
| Retail Operations Management | Advanced |
| Team Coaching & Mentoring | Expert |
| Visual Merchandising | Advanced |
| KPI Analysis (Sales/CR/UPT) | Advanced |
| Inventory & Loss Prevention | Proficient |
| DE&I & Wellbeing Leadership | Advanced |
Salaries Pay Calculator Table
| Annual Salary | Bonus | Total Compensation | Notes |
| Market Competitive | Performance-Based | Base + Bonus + Perks | Massive footwear discounts (65%) add significant value |
Job Summary
This Assistant Store Manager role in Belfast involves partnering with the Store Manager to lead a diverse team and drive retail excellence. You will oversee daily operations, mentor staff, and ensure top-tier customer service for an iconic global brand. The role balances commercial results with a strong focus on employee wellbeing and DE&I.
5 FAQs
What is the minimum experience required?
Ideally, a few years of experience in a similar Assistant Store Manager or Supervisor role within the fashion or lifestyle industry.
What are the primary performance metrics (KPIs)?
The role focuses on Sales, Conversion Rate (CR), and Units Per Transaction (UPT) in line with the store’s budget.
What specific employee discounts are offered?
Staff receive 65% off all footwear and 50% off all accessories.
Is there a focus on mental health?
Yes, Dr. Martens provides access to an Employee Assistance Programme, Mental Health First Aiders, and a virtual GP.
Are there community-focused benefits?
Yes, employees are given 2 paid volunteer days per year to support causes they care about.
Expert Analysis
This position is perfect for a culturally-aware leader who values “Human-Centric” management. Dr. Martens isn’t just selling boots; they are selling a subcultural identity. Success in this role requires a balance of analytical retail management (KPIs/P&L) and the emotional intelligence to lead a diverse, expressive workforce in a flagship city location.
Location & Logistics Guide
Belfast’s retail core is a high-footfall environment with a strong mix of local and international shoppers. The store’s central location is well-serviced by Translink bus and rail networks, making it highly accessible for both staff and the “Docs” community.
City Wikipedia URL: https://en.wikipedia.org/wiki/Belfast
Career Path
An Assistant Store Manager at Dr. Martens typically progresses into a Store Manager role. From there, career trajectories often lead to Regional Management, Flagship Store Leadership, or specialized roles within Head Office functions such as Retail Operations, Training, or Visual Merchandising.
To apply for this job please visit jobs.drmartens.com.